As we all know, 2020 has brought with it troubling times. Many industries have felt the effects of COVID-19 especially the music industry.
Alt. Music Group are trying to find ways to help artists navigate this turbulent period. As a recognised name in artist development in Australia’s most streamed genre’s (Hip Hop / RnB), they have spotted an opportunity to help artists keep their audience engaged, further develop their artistry and explore new skills in the online realm.
Bars for Bars is an online competition to inspire artistic expression. Over the course of July, artists will have the opportunity to share their fresh bars and reach a new audience. With three rounds acting as the semi-finals, a top 6 will arise to battle it out in the final week of July.
To be a contestant, you must be an Australian citizen over the age of 16. From there it is as simple as uploading a video of you, rapping or singing over a beat of your choice to your Instagram. The rounds are open from Monday to Thursday, before an elite judging panel narrow the submissions down to a top 6 for the round on Friday. From Friday to Sunday, the lines will be open to the public to lodge their votes, by voting in the comment section via an associated heart emoji for each contestant.
At 6pm on Sunday, the two artists with the most votes will advance to the final round, to be held in the last week of July. Three rounds, three opportunities to make the top 6 finalists with guaranteed prizes. The ultimate winner will once again be chosen by the audience vote from Tuesday 28th July 2020 until the 2nd August 2020.
Alt. Music Group are trying to find ways to help artists navigate this turbulent period. As a recognised name in artist development in Australia’s most streamed genre’s (Hip Hop / RnB), they have spotted an opportunity to help artists keep their audience engaged, further develop their artistry and explore new skills in the online realm.
Bars for Bars is an online competition to inspire artistic expression. Over the course of July, artists will have the opportunity to share their fresh bars and reach a new audience. With three rounds acting as the semi-finals, a top 6 will arise to battle it out in the final week of July.
To be a contestant, you must be an Australian citizen over the age of 16. From there it is as simple as uploading a video of you, rapping or singing over a beat of your choice to your Instagram. The rounds are open from Monday to Thursday, before an elite judging panel narrow the submissions down to a top 6 for the round on Friday. From Friday to Sunday, the lines will be open to the public to lodge their votes, by voting in the comment section via an associated heart emoji for each contestant.
At 6pm on Sunday, the two artists with the most votes will advance to the final round, to be held in the last week of July. Three rounds, three opportunities to make the top 6 finalists with guaranteed prizes. The ultimate winner will once again be chosen by the audience vote from Tuesday 28th July 2020 until the 2nd August 2020.
The Judging Panel includes;
Mohamed Komba - Senior A&R at Sony Music
Ricky Simandjuntak - Artist Manager of Onefour
Sean Mullins - A&R at Universal Music Group
Andrea Baranski - Independent artist (Class A)
Teejjae - Mai DJ duo
Ninah Nicole - Independent artist
VIDEO UPLOAD REQUIREMENTS
All videos submitted for the final week of the competition must adhere to the following rules:
- Videos must be taken in portrait mode (No Landscape videos allowed).
- Video is capped at 1 MINUTE.
- Make sure you have adequate lighting.
- To enter, you need to tag @altmusicgroup and include #barsforbars
IMPORTANT DATES
The competition has already kicked off with Round 1 in voting mode, see here.
Round 2 kicks off this Sunday 12th July with entrants videos to be posted on Instagram.
Monday, 13th July 9am:
- Competition begins
Thursday, 16th July 8pm:
- Round 2 closes
Friday, 17th July 7pm:
- Top 6 announced, audience voting opens
Sunday, 19th July 6pm:
- Top 2 announced
Round 3
(Posted on Sunday, 19th July 2020):
Monday, 20th July 9am:
- Competition begins
Thursday, 23rd July 8pm:
- Round 1 closes
Friday, 24th July 7pm:
- Top 6 announced, audience voting opens
Finals
(Posted on Sunday, 26th July 2020):
Sunday, 26th 6pm:
- Top 6 finalists revealed. Submissions open for finalists
Monday, 27th July 11:59pm:
- Submissions close
Tuesday 28th July 12pm:
- Voting opens
Sunday 2nd August 6pm:
-Winners announced
PRIZES
The top six win prizes based on their placing in the final round.
The prizes are:
1st Place:
- $1000 cash from Hennessy
- $500 Ellesse clothing voucher
- $2000 Single Release Package from Alt.
Music Group’s Artist Services**
- Beats headphones and speakers
**Single Release package comprises of a 4 week PR campaign, 4 week Marketing campaign strategy, and a professional audio mix and master. Prize must be claimed by 31/3/2021 and cannot be substituted for other Alt. Music Group services.
2nd Place:
- $500 Ellesse clothing voucher
- Beats headphones
3rd/4th/5th/6th Finalists:
- Beats headphones
Be sure to follow @altmusicgroup on Instagram to stay up to date!
Mohamed Komba - Senior A&R at Sony Music
Ricky Simandjuntak - Artist Manager of Onefour
Sean Mullins - A&R at Universal Music Group
Andrea Baranski - Independent artist (Class A)
Teejjae - Mai DJ duo
Ninah Nicole - Independent artist
VIDEO UPLOAD REQUIREMENTS
All videos submitted for the final week of the competition must adhere to the following rules:
- Videos must be taken in portrait mode (No Landscape videos allowed).
- Video is capped at 1 MINUTE.
- Make sure you have adequate lighting.
- To enter, you need to tag @altmusicgroup and include #barsforbars
IMPORTANT DATES
The competition has already kicked off with Round 1 in voting mode, see here.
Round 2 kicks off this Sunday 12th July with entrants videos to be posted on Instagram.
Monday, 13th July 9am:
- Competition begins
Thursday, 16th July 8pm:
- Round 2 closes
Friday, 17th July 7pm:
- Top 6 announced, audience voting opens
Sunday, 19th July 6pm:
- Top 2 announced
Round 3
(Posted on Sunday, 19th July 2020):
Monday, 20th July 9am:
- Competition begins
Thursday, 23rd July 8pm:
- Round 1 closes
Friday, 24th July 7pm:
- Top 6 announced, audience voting opens
Finals
(Posted on Sunday, 26th July 2020):
Sunday, 26th 6pm:
- Top 6 finalists revealed. Submissions open for finalists
Monday, 27th July 11:59pm:
- Submissions close
Tuesday 28th July 12pm:
- Voting opens
Sunday 2nd August 6pm:
-Winners announced
PRIZES
The top six win prizes based on their placing in the final round.
The prizes are:
1st Place:
- $1000 cash from Hennessy
- $500 Ellesse clothing voucher
- $2000 Single Release Package from Alt.
Music Group’s Artist Services**
- Beats headphones and speakers
**Single Release package comprises of a 4 week PR campaign, 4 week Marketing campaign strategy, and a professional audio mix and master. Prize must be claimed by 31/3/2021 and cannot be substituted for other Alt. Music Group services.
2nd Place:
- $500 Ellesse clothing voucher
- Beats headphones
3rd/4th/5th/6th Finalists:
- Beats headphones
Be sure to follow @altmusicgroup on Instagram to stay up to date!